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The Superberries® story began in the mid 90s, when Kenny Sailors learned of the amazing health and wellness benefits of the aroniaberry, nature’s healer and protector. Excited by his discovery of this little known superfruit, Kenny devoted himself to learning all he could about this powerful berry. Before long, he was planting aroniaberry bushes, and dedicating most of his time to growing and maintaining them.
Inspired by the berry’s potential, Kenny began selling aroniaberry products under the Superberries® brand name in a small store in Omaha, Nebraska. The business grew rapidly, primarily through word-of-mouth, because of the health benefits people were experiencing. To keep up with an ever-increasing consumer demand, Kenny partnered with Westin Foods to form Mae’s Health and Wellness, LLC.
Kenny’s passion for Superberries is very personal. It comes from seeing firsthand how this tiny purple berry has improved the health and well-being of his close friends and family—particularly his brother.
When his brother was suffering from liver failure, Kenny took him home from the hospital and fed him a steady diet of aroniaberries (also known as chokeberries). As his brother’s health improved, he began gaining weight, returned to work and lived well beyond what his doctors had expected.
Driven to support his personal experience with scientific proof of the aroniaberry’s health benefits, Kenny has been instrumental in supporting numerous studies, both foreign and domestic.
In addition, Kenny’s passion, knowledge and enthusiasm for the aroniaberry has aided in the revitalization of the plant in the United States. For years now, Kenny has led seminars for potential growers and has acted as a private consultant for those who are interested in learning how to grow and harvest successful berries.
It is because of his personal experience and the experience of others that Kenny continues to spread the word about the benefits of Superberries. Kenny’s vast experience in growing, developing and selling aroniaberry products has made him the one true expert in this category.