7 Super Nutrients found in Purple Fruits and Vegetables

Posted by Superberries Team on 10/8/2021 to About the Aroniaberry

October is breast cancer awareness month, and we’ve all seen the pink ribbons, apparel and products that support breast cancer research popping up in the stores. In the world of nutrition, all this pink reminds us of the important health benefits of purple, pink’s color cousin. Purple fruits and vegetables pack a powerful combination of nutrients that directly benefit our health and wellness. Here are 7 important nutrients found in purple fruits and vegetables.


1.   Polyphenols which include Anthocyanins and Anthocyanidins

Polyphenols are naturally found in food, and they can act as antioxidants in the body and lower blood sugar. Studies of polyphenols have demonstrated that they may reduce the risk of heart disease, prevent blood clots, promote healthy digestion and brain function, and protect against cancer. Including purple fruits such as Aronia berries, black currants, and blueberries, and vegetables such as red onions in your diet will ensure you are eating plenty of polyphenols.

2.   Tannins

We often associate tannins with wine, but they are present in other foods as well. They are the astringent compounds that give those foods their unique mouthfeel. Tannins also have antioxidant effects on the body as well as helping to stabilize blood pressure and promote faster healing of wounds. If you don’t drink wine, tea, or coffee, you can also benefit from the tannins that occur naturally in pomegranates and a variety of berries, including Aronia berries.

3. Quercetin

Quercetin is a plant pigment and can be referred to as a polyphenol or a flavonoid. It acts as antioxidant and can be found in many foods, such as red wine, onions, and berries. It helps reduce inflammation, blood pressure, and symptoms of allergies, and it has been shown to reduce the risk of cancer. Quercetin is the most potent antioxidant present in Aronia berries.

4. Vitamin C and B Complex Vitamins

Vitamin C is a versatile vitamin that provides many health benefits, such as protecting us against immune deficiency, heart disease, cancer, stroke, eye disease, and skin aging. The B complex vitamins are a group of 8 B vitamins that help enzymes in the human body function and help prevent cancer. One serving of Aronia berries contains significant amounts of vitamin C and some B complex vitamins.

5. Resveratrol

Resveratrol is another plant compound that provides antioxidant effects. It is commonly found in red wine and grapes and in some berries. Like other antioxidant compounds, it has many potential benefits to the human body. It may suppress cancer cells and positively affect blood fat levels, joint pain, blood pressure, and insulin sensitivity. Like other purple-colored berries, Aronia berries are a good source of resveratrol.

6. Minerals

Aronia berries also contain minerals such as calcium, iron, magnesium, potassium, and zinc. These minerals are essential for the development and maintenance of healthy bones, muscles, and blood cells and they play essential roles in wound healing, growth, and maturation.

7. Chlorogenic acid

Chlorogenic acid is another polyphenol compound and is found in coffee beans, apples, pears, eggplants, potatoes, and a variety of berries. Like other antioxidant and anti-inflammatory compounds, chlorogenic acid may help lower blood pressure and blood sugar levels, and it is linked to improved mood and cognitive function. Aronia berries are an excellent source of chlorogenic acid.

Including Aronia berries in your diet is the perfect way to take advantage of the power of purple. Superberries Aronia Berry Combos make it easy for you to eat Aronia berries every day, whether you’re cooking at home or on the go. The Berry Basic Combo includes Aronia Berry Concentrate and Aronia Berry Gummy Chews and The Superberries Aronia Berry Essentials Combo provides even more options with Aronia Berry Concentrate, Aronia Berry Gummy Chews, and Frozen Aronia Berries.