Following kale, chia seeds and coconut water, a new "superfood" is competing for the attention of health-conscious customers. The black-purple, astringent aronia berry is more than just a nutritional fad and becoming a brand in itself boasting a multitude of health benefits. Rebranding has helped the aronia berry catch on and develop into what is now a multi-million dollar industry. The berry's new name comes from its genus, Aronia melancorpa, but the fruit is also commonly known by its traditional and much less appetizing name of "chokeberry." Native to North America, the aronia berry has been cultivated in Russia and eastern Europe for juices and wines since the early 20th century. Now it is also becoming popular in the U.S., where farmers in the upper Midwest are planting thousands of the superberry shrubs.
Aronia boasts a unique lineup of nutritional qualities. The berry has one of the highest antioxidant values ever recorded for any other fruits, including superfoods such as blueberries, acai berries and goji berries, according to research published last year in the Journal of Agriculture and Food Chemistry. Consumers are taking notice of the potential health benefits, said Stacey Loftus, Hy-Vee’s health and wellness supervisor. The research says aronia’s oxygen radical absorbance capacity – a standard measurement of antioxidant strength – shows the berry has one of the highest values ever recorded for a fruit. Browse and shop our fine line up of superberry products at Superberries. Com and if you have any comments or questions, please contact us and our excellent service personnel will assist you with your purchase.